Twin Lotus Kids (Watson) Drawing success with their newly introduced kids toothpaste in the Chinese market Twin Lotus wished to enter into the Watson’s channel. However the kids sub brand needed a complete re-brand and make-over to appeal to the premium orientated Watson chain. We instinctively knew that the brand needed a strong ambassador that both children and parents alike would turn to and trust. So we created Pommi, the Thai elephant kid and with him a complete background story to how he discovered his fruit and yoghurt inspired toothpaste recipes. It has since been one of the best-selling products of Twin Lotus doubling in sales nearly each year.